The Idea

NBCUniversal launched a new daytime variety show, hosted by Harry Connick Jr. Life in Mobile created the website and mobile app to support HARRY TV. Consumers can visit HarryTV.com for complimentary tickets, find out where & when to watch the show in their market, episode info, video clip, photos and more!


Almost 24,000 page views for the premiere
Over 1,000 app downloads in the first month
50% of users interact with Tickets and Where to Watch