About Us

Life in Mobile was founded in August 2012 to allow marketing visionaries to create without limitations. We work with brands to humanize their marketing solutions through innovation; leveraging our proprietary formulas and patented products.

We believe that the digital world and traditional world have collided, creating this new connected consumer. This led to the trademark of our philosophy, Human2™. Our team of strategic problem solvers create innovative solutions to Humanize the Mobile World™, focusing on the human behind the device, not the device itself.



To Humanize the Mobile World™

Core Values




February 22, 2018

Life in Mobile Names Mike Batiste President

Life in Mobile officially names Mike Batiste its President as of January 1st, 2018.

November 14, 2016

Life in Mobile, Inc Obtains MBE Certification from NMSDC

Life in Mobile successfully completes the Minority Business Enterprise Certification with the New York & New Jersey Minority Supplier Development Council

July 5, 2016

The 'Smart Sign' Made for Today's Mobile Consumer

John Lim, CEO of Life in Mobile, explains his ‘Human2 Theory’ and how the firm’s new Smart Signs connect technology with basic humanity.

January 13, 2016

Life in Mobile’s Consumer Engagement Wins a Best in Mobile Award

The Mobile Excellence Awards announces Champion the Match wins for Best Entertainment Related Marketing Campaign.

December 30, 2015

What’s Next in Mobile Advertising? 6 Trends for the New Year

As mobile continues to become a more significant part of advertising budgets, it’s an important area to watch. Read several predictions and trends, including Life in Mobile’s John Lim’s, to take into consideration when investing in mobile advertising.

October 2, 2015

Heineken Simplifies Mobile Promotion and Scores Big

Heineken’s Champion the Match promotion delivered significantly higher mobile engagement levels and a lower bounce rate compared with previous efforts by significantly streamlining the consumer journey.

June 24, 2015

What Brands and Marketers Must Do to Appeal to the Digital Consumer

As we become more connected, more mobile, and more reliant on technology, we are actually becoming two selves – one physical and one digital – or as we call it, Human2.

June 8, 2015

What Brands Must Know to Successfully Engage and Monetize the Mobile Consumer

Mobility and always-on accessibility have made us quicker, more aggressive, and less patient. Life in Mobile’s John Lim list 6 things all brands and brand marketers must take into consideration.

May 14, 2015

Life in Mobile Launches Links that Respond to Your Life at that Moment

Life in Mobile announces a new platform that allows marketers to drag and drop a flowchart whose various if/then conditions, fed by live data, immediately determine where the link will go.

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