Taste of Triumph

The Idea

TECATE® fans had the chance to win tickets to see a live Chivas match as well as branded soccer gear. To leverage and promote TECATE’s sponsorship of Chivas, Life in Mobile created an Instant Sweeps™ to engage consumers. Additionally, consumers could extend time on brand through the TECATE Boldzone where they accessed additional Chivas content and a TECATE savings offer.


of users opted in for future TECATE marketing messages
0% bounce rate
Nearly 80%
of the game plays were from returning users who interacted over multiple days for additional chances to win