Have a Champion in Your Corner
The Idea
TECATE® is known for sponsoring the sport of boxing. For the first time ever, they aligned with professional boxer Canelo Alvarez. To increase awareness of this new sponsorship, Life in Mobile created an Instant Sweeps™ for a chance to see Canelo fight in Las Vegas as well as a customized prize wheel that looked like a boxing ring for instant win prizes. The engagement also featured a boxing game to test user skills and extend engagements. The campaign gained social amplification through sharing for additional instant win spins.
