Mission Athlete
The Idea
Mission Athlete wanted to engage consumers across channels and drive sales. Life in Mobile created an Instant Sweeps™ to incent consumers by offering a chance to instantly win Autographed Jimmie Johnson Alpinestars Racing Gloves, Autographed Alpinestars Racing Shoes, Microfiber Towels, and Mission Athlete discount codes. A virtual scratch & win revealed prizes while social sharing amplified the program and integrated #CatchJimmie across social channels.
