Mission Athlete

The Idea

Mission Athlete wanted to engage consumers across channels and drive sales. Life in Mobile created an Instant Sweeps™ to incent consumers by offering a chance to instantly win Autographed Jimmie Johnson Alpinestars Racing Gloves, Autographed Alpinestars Racing Shoes, Microfiber Towels, and Mission Athlete discount codes. A virtual scratch & win revealed prizes while social sharing amplified the program and integrated #CatchJimmie across social channels.


+80% of users returned across multiple days
Less than 15% Bounce Rate
30% of participation was between 7AM – 11AM