Step Up and Taste

The Idea

Heineken® was looking to gather feedback on the new Heineken Light. Life in Mobile created custom Smart Mobile Cards™ to engage patrons and collect data at regional sampling events. Users completed a simple survey via their mobile device. In exchange, they received a Scratch & Win game for a chance to win branded swag. Consumers that opted in, received a savings offer to drive to store as well as future communication from Heineken®.


More than 53% of users took the survey
25% of participants received a savings offer
Continued the conversation with 30% attendees post-event