Champion The Match

The Idea

Heineken® fans received a chance of a lifetime to attend a UEFA match through a unique consumer engagement. Life in Mobile created an Instant Sweeps™, visualizing instant win prizes in a wheel to generate excitement and increase consumer participation. Social sharing amplified the program by offering additional chances to win. While engaged, a value offer was extended to drive sales as well as an opt-in to expand brand re-marketing opportunities and build a CRM.


93% more engagements compared to previous year Nearly half a million entries
Less than 8% bounce rate
Loyal fans: nearly 90% of users
returned across multiple days for additional chances to win