Life in Mobile was founded in August 2012 to allow marketing visionaries to create without limitations. We work with brands to humanize their marketing solutions through innovation; leveraging our proprietary formulas and patented products.
We believe that the digital world and traditional world have collided, creating this new connected consumer. This led to the trademark of our philosophy, Human2™. Our team of strategic problem solvers create innovative solutions to Humanize the Mobile World™, focusing on the human behind the device, not the device itself.
Life in Mobile successfully completes the Minority Business Enterprise Certification with the New York & New Jersey Minority Supplier Development Council
John Lim, CEO of Life in Mobile, explains his ‘Human2 Theory’ and how the firm’s new Smart Signs connect technology with basic humanity.
The Mobile Excellence Awards announces Champion the Match wins for Best Entertainment Related Marketing Campaign.
As mobile continues to become a more significant part of advertising budgets, it’s an important area to watch. Read several predictions and trends, including Life in Mobile’s John Lim’s, to take into consideration when investing in mobile advertising.
Heineken’s Champion the Match promotion delivered significantly higher mobile engagement levels and a lower bounce rate compared with previous efforts by significantly streamlining the consumer journey.
As we become more connected, more mobile, and more reliant on technology, we are actually becoming two selves – one physical and one digital – or as we call it, Human2.
Mobility and always-on accessibility have made us quicker, more aggressive, and less patient. Life in Mobile’s John Lim list 6 things all brands and brand marketers must take into consideration.
Life in Mobile announces a new platform that allows marketers to drag and drop a flowchart whose various if/then conditions, fed by live data, immediately determine where the link will go.