Life In Mobile

Mobile consumer engagement specialists

Life In Mobile

Engage. React. Monetize.

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In today’s connected world, brands must market to the human behind the device not the device itself, taking into account the real-time environment in which the consumer exists.

linknexus is a platform that allows brands and marketers to humanize the post-click engagement experience.

Without using any programming resources, marketers use linknexus to drag and drop deeper intelligence into their campaigns, such as weather, past brand participation, time of day and where the consumer came from, in order to tailor the user journey on the fly.

The Intelligent Ad Platform is a self-service advertising platform for trafficking ads to Google. As a preferred Advertising Partner of Google, Life in Mobile designed the IAP with a nod toward simplicity and ease of use, while providing enterprise level results for our advertisers. The IAP can also send ads to other major search engines across different display networks.








Whether online or offline marketing, the consumer you’re targeting has a mobile device on them and that can be used to increase the effectiveness of your engagement.

  • Intelligent (reactive to consumer behavior)
  • Effective
  • Engaging
  • Sharable
  • Target Specific Demographics
  • NO APP NEEDED

Prize Wheel

Scratch & Win

Slot Machine

Word Search

Tile Match

Race to Retail



Life in Mobile® is a global mobile innovator with vast experience helping brands and agencies monetize and streamline the entire consumer engagement.

  Our approach

We believe in marketing to the human behind the device, not the device itself.


  Our Technology

linknexus. Mobile Real Estate (MRE). Smart Games. We build solutions from the ground up that are designed to help you engage the consumer in a way they want to be engaged, anywhere they are.




Mobile Strategy

Working with clients to craft a comprehensive mobile strategy that engages users with the right message at the right time is our specialty. We will work with your team to create and monitor your mobile strategy, lock-in cross-promotion partners, develop cutting-edge technology and most importantly, ensure we monetize your mobile initiatives in the best way possible.

Turn-key Products

The rapidly changing landscape of mobile technology makes it hard for marketers to understand, let alone navigate, the options that best fit their marketing plan. Our turn-key products, consisting of easy-to-use online platforms and “off the shelf” campaigns, simplify the process of implementing mobile capabilities to help you achieve your goals.

Technology

Mobile requires information to be presented in a usable, organized and digestible fashion. With this in mind, our global production team has developed, and continues to develop products and technologies that enhance the consumer engagement experience.

Objective:
Capitalize on the pre-launch excitement of Universal Studio’s Cowboys and Alien’s movie to drive sales

Specs:

  • Runs for 8 weeks pre movie run
  • National program

Strategy:
Cowboys & Aliens $1M Promotion

  • Entry method: QR code
  • Users scan a QR code to receive 5 codes they can enter in a Facebook game
  • FSI, POS and in-theater counter cards communicated promotion
  • Drive consumers back to retail to claim more codes and receive more chances to win
  • Phone detection for 1 play per 24 hours
  • POS with clear call-to-action
  • Cash giveaways; 25 grand prizes of $40,000

Results:

  • Over 40,000 unique scans and 25 really happy consumers


Nestle/Universal Studios Tie-in Cowboys & Aliens

Objective:
Increase subscriptions by decreasing the barrier to entry

Specs:

  • Runs from February - April

Strategy:
Simple subscription

  • Entry method: QR code
  • Users can scan their mailers unique QR code, which brings them to a mobile website with a Forbes video, as well as a pre-populated subscription form
  • One click subscription signup

Results:

  • Over 70% of users watched Forbes video prior to subscribing
  • Nearly 20% conversion rate
*Forbes has asked us not to reveal size of promotion


Simple Subscription

Objective:
Engage consumers throughout the UEFA Champions League tournament

Specs:

  • Runs from February 14 – May 25
  • National Program

Strategy:
Match Your Half Ticket Mobile Web Experience

  • Entry method: SMS & Foursquare
  • Once users get to mobile web experience, they can play the instant win game to see if their two ticket halves match
  • Following this, users can check-in to earn additional points for the leader board or check out the UCL game schedule
  • Multiple prize giveaways
  • Bi-lingual (English & Spanish)

Results:

  • Over 250,000 sweepstakes entries
  • More than 130,000 instant win plays
  • Nearly 12,000 text-ins
  • More than 90% of users were return users



Heineken UEFA Champions League “Match Your Half Ticket”

Objective:
Increase App downloads

Specs:

  • Runs from December 1 – 31
  • Available in select counties in NY, NJ and CT

Strategy:
Mobile Scratch & Win™

  • Entry method: direct URL
  • Users scratch virtual lottery ticket on their mobile device for chance to be instant winner
  • Once they play, they are encouraged to download the App

Results:

  • Over 194,000 impressions
  • More than 65% of impressions were on mobile
  • Approximately 80% of website visits resulted in an instant win play
  • Nearly 528,000 website pages served
To view a demo of Scratch & Win, text SCRATCH to 88500 or click here: http://lim.bz/scratch

Retail Sector: Food & Beverage


Virtual Scratch & Win Game

Objective:
Drive in-store traffic and increase sales

Specs:

  • Runs from July 1– October 31
  • National program

Strategy:
Race to Retail

  • Entry methods: SMS and QR code
  • Once user visits mobile website, their personal countdown timer begins
  • Users have 48 hours to check-in to the nearest participating location to enter the sweepstakes and receive a mobile coupon on their phone

Results:

  • Over 17,000 sweepstakes entries
  • More than 4% of users checked-in
  • Approximately 15% of users who checked-in clicked to get the mobile coupon

To view a demo of Race to Retail, text RACE to 88500 or click here: http://lim.bz/r2r



Race to Retail Sweepstakes

Objective:
Increase consumer interaction while providing education on the quality of Guinness

Specs:

  • Runs from November 1 – December 31
  • Available in CT, FL, GA, IL, MA, NY & PA

Strategy:
Rate Your Pint SMS Program

  • Entry Method: SMS
  • Once users go through age/state gate via SMS, they can text which bar they are at along with their pint rating
  • POS with clear call-to-action
  • Trip featured as the grand prize giveaway

Results:

  • Over 62,000 entries
  • About 1.22 pints rated per minute
  • More than 62% of users opted in for future alerts



Rate Your Pint

Case Studies

We’ve worked with a variety of brands and agencies to implement the best consumer engagement solution to achieve their set goals.

Garnier

Guinness

Nestle

Forbes

Heineken

Scratch & Win

HOW WE WORK

Consider Life in Mobile® your internal Mobile Division, bringing 50+ years of mobile experience to your conference room. We will analyze all of your programs and campaigns, and present mobile opportunities and solutions to you as we go. We'll work with your internal teams or external vendors seamlessly and ensure that you're leveraging the mobile medium in the most effective way possible.

Life in Mobile USA

John Lim

CEO

John Packes

CIO / Innovation

Seth Kaplan

SVP

Russell Pander

EVP Client Services

Charles Rattner

CIPO

Igor Plaza

Global General Counsel

Mike Batiste

Account Director

Michelle
Misite

Project Manager

Dan Foci

Account Executive

Brittany Yaeger

Asst. Project Manager

Robert Ferrara

Sr. Interactive Producer

Keith Nitsch

Product Development


Life in Mobile Europe

Tomasz Pastuszek

CEO

Wojciech Czyż

Project Manager

Sylwia Wereszka

Office Manager

Wojciech Łukasiewicz

IT Director

Tomasz Rolnik

Senior Developer

Piotr Blaszkowski

Software Engineer

Łukasz Krzywonos

Software Engineer

Damian Mazur

Web Developer

Michał Witek

Programmer

Pawel Kozaczenko

Web Developer

Agnieszka Chmiel

Graphic Designer

Account Manager


Duties & Responsibilities

  • Maintain strong working relationships with existing clients, while developing relationships with new clients
  • Serve as the primary client contact to ensure the timely delivery of solutions for clients needs and objectives
  • Provide strategic guidance and thought leadership on all aspects of mobile consumer engagement
  • Identify new opportunities to drive client revenue including identifying potential decision makers, identifying cross-selling opportunities, and conducting on-site visits
  • Manage ongoing client communication including support calls, regularly scheduled meetings/calls, and provide exceptional follow up, written reports and presentations
  • Comprehend mobile consumer engagement campaign metrics and present overall assessment to proactively increase client value and results for future campaigns
  • Create new business proposals, presentations and case studies


Qualifications

  • 2+ years of relevant account management experience in a fast-paced environment
  • Bachelor's degree in Marketing, Communications, Business or related field is preferred
  • Excellent verbal and written communication skills
  • Highly organized and motivated with exceptional time-management skills
  • Ability to multi-task with strong attention to detail
  • Proven track record in growing client revenue, as well as retaining and renewing accounts
  • Ability to create and cultivate long-term customer relationships and internal relationships across departments and skill levels
  • Superior MS Office skills (Word, Excel, Project, PowerPoint and Outlook)
  • Team player who can take initiative in a group environment
  • Up to 20% domestic travel required


Mobile Developer


Duties & Responsibilities

  • Develop high performance mobile websites and apps
  • Collaborate with UX team to design and implement user-driven interfaces for ease of use
  • Deliver across the entire product development lifecycle: concept, design, build, deploy, test, release to app stores (if required) and support
  • Work directly with developers, project managers and sales team to conceptualize, build, test and distribute projects
  • Keep up to date on the latest industry trends in mobile technology


Qualifications

  • 3+ years of relevant mobile development experience
  • Knowledge of HTML (including HTML5), CSS, Javascript
  • Knowledge of frameworks such as JQuery/JQuery Mobile, IUI, Wink, Sencha etc.
  • Proficient in LAMP environment (Linux/Apache/MySQL/PHP)
  • ASP.NET VB or C# a plus
  • Basic knowledge of Photoshop and Flash
  • Experience working with QA and testing tools for both mobile websites and applications
  • Ability to work effectively with little supervision
  • Strong attention to detail with ability to work in a team environment
  • Ability to multi-task and work under pressure to meet deadlines


Marketing Intern


Duties & Responsibilities

  • Assist in the planning and fulfillment of marketing plan
  • Help to maintain and develop content for social media platforms (Facebook, Twitter, LinkedIn), as well as the company blog
  • Prepare press releases, company newsletters and event announcements
  • Assist sales team in creating general company and client specific presentations / pitches
  • Work with Project Manager to plan for tradeshows and events
  • Read industry articles to help identify industry trends and events
  • Assist other team members with projects on an as needed basis


Qualifications

  • Excellent written and verbal communication skills
  • Highly organized and motivated
  • Strong familiarity with monitoring and developing social media content
  • Knowledge of Microsoft Office Suite
  • Minute attention to detail
  • Ability to multi-task and work under pressure to meet deadlines
  • Team oriented with a ‘whatever it takes’ attitude
  • Upbeat, positive and friendly personality
  • Junior or Senior in Marketing, Communications or other related degree

Intern will learn applied writing, social, marketing and sales skills, work as part of a team, and build a solid resume as a result of this internship. Intern will interface with the Marketing team and SVP of Business Development, and be given the skills necessary to succeed post-graduation. This internship is for school credit; however, full-time opportunities will be explored for the right candidates.

Ideal timeline: February 2015 through TBD (duration is ongoing and negotiable)


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